Idaho Tourism has launched a new, updated version of its flagship website visitidaho.org. The improved site showcases 700 adventures and over 125 stories that feature Idaho experiences, tips for travelers and beautiful photography.
With a design officials say displays effectively on all electronic devices, it also features a photo gallery, virtual 360 degree tours and a free publications page where people may order Idaho travel information, such as the Idaho Travel guide and highway map.
Idaho Tourism is once again employing its “18 Summers” vacation campaign, a “docu-memory” series at www.visitidaho.org/18summers featuring real families sharing their stories and experiences from their summer vacations together. “The campaign includes an integrated rollout of on-line and social media and, for the first time, running TV spots on regional broadcast stations in surrounding markets,” Idaho Tourism spokesperson Laurie McConnell pointed out.
“‘18 Summers’ has performed well for us, and we’re thrilled to be able to take it to television viewers,” said tourism manager Diane Norton. “We’ll bring the beauty of Idaho into people's living rooms.”
An increase in lodging tax collections, which fund Idaho Tourism’s marketing efforts, have increased steadily over the last few years, allowing for new media options and partnerships, McConnell said.
Another part of Idaho’s marketing program is the Official Idaho Adventure Guide. The 2016 cover features the work of accomplished photography studio Huck, with a dramatic image of paddleboarders at the base of Shoshone Falls. The guide includes regional and local travel information, scenic photography, summer and winter activities, lodging options, regional tourism offices and more.
The guide may be ordered online at www.visitidaho.org/free-publications or by calling 1-800-VISIT-ID. The guide is also available for download as an interactive flipbook.
