BOISE, Idaho — As Boise has grown, gems like The Flicks have become hidden.
"I have people say oh no you tore down The Flicks and I'm like oh no, we're back here, we're still here," said Carole Skinner, owner of The Flicks.
A lot of things have changed since 1984 when The Flicks went in. You can't even see the building from Myrtle Street anymore, the only indication it's actually there is this sign. Fortunately, The Flicks has a long-standing reputation that is still growing even faster than the urban jungle around it.
People who like to come to The Flicks say it feels more like home than a multiplex. The Flicks only shows films you can't see anywhere else like art-house, independent and foreign films.
The movie posters on the walls are more than just decoration. A River Runs Through It was the film that put The Flicks in the black after a difficult first seven years. Skinner says that it put them on the map and the theater hasn't lost money since then.
Skinner has had offers to replicate The Flicks in other towns, but she knows it can't be done for one reason.
"I just feel like it's hands on that makes The Flicks Special and I can't be everywhere."
She says there is no place left to expand, even if she wanted to. With 35 years of experience, Skinner has created the perfect formula that was always ahead of it's time.
And as they say, and The Flicks knows, the classics never go out of style.
